Outside Line created a pitch for Rekorderlig for an indoor Winter Forest bar, where visitors would be able to experience a Swedish winter forest indoors, and sample various Swedish dishes and different flavours of Rekorderlig Cider. I drew up these initial sketches and ideas, which were brought to life for several nights in Brick Lane, London.
Guests would enter from the street into a submersive environment, featuring real trees and a forest floor, a DJ playing mellow Swedish music, and ambient lights and sounds to simulate fading sunlight becoming a dark evening.
Visitors could sample different flavours of Rekorderlig, along with tasters of various Swedish delicacies.
